About Us

Definition:  "Generic - Shared by, typical of, or relating to a whole group of similar things rather than to any particular thing"

My brand 'Jenerick', is a play on words, the brand started from seeing how similar different demographics tend to dress within their groups.  I wanted to break the 'generic' view that we can have about ourselves and others, in the way that we dress and more importantly feel about who we are and what our path should be.  So I developed this to be  "Jenerick wear the difference".  We should be who we want to be, and look how we want to look without setting limits or boundaries on ourselves or others, on what can be achieved, and within the constraints of the clothes we wear.  What we wear can make us feel different, believe we can be different, and feel that there are no limits in what we can achieve.

How do we at Jenerick want to achieve this? through producing clothes that look and feel luxury with small twists of differences, but clothes that are still affordable.  It is hard to be different when so many brands are repeating clothing,  there isn’t much difference from one to another, it is difficult to create something unique, because the basics of clothing all really come from the same mould.  For example the classic hoodie, and Jogger.  Jenerick isn’t about revolutionising and saying we have something very different from what is already out there.  But we are adding little twists of differences that we hope will make you feel good wearing the clothes, and making sure that the quality comes from the fabric and finishes.

Wearing a 'luxury' item where the luxury comes from quality can help make you feel  confident, empowered and ready to face the world and take on what ever path you choose. This is where we want to build the brand, through our clothes, we want to help change the way you feel, and be inspired. 

We all have an ability to tell ourselves we can’t achieve something or we are not as good as the person next to us.  Jenerick is about saying we can be viewed as Jenerick but who we feel we are  is different. 

I have had a million ideas over the years of creating businesses, but always found a reason why it wouldn’t work.  I could easily become my own blocker to taking the first steps, which prevented me from even trying.  Starting Jenerick is about being inspiring, being a real person telling a real story of building a business from scratch, aiming for success and not being afraid to be open and transparent when the journey isn’t always smooth.

Building a brand or any business is a risk, but finding the confidence finally to take that risk, pick myself up on days the inspiration and confidence was lacking, to say that was just one day I hope inspires others to realise their goals and aspirations .  I want to bring clothing together spanning different styles and generations.  Build style and fashion that is comfortable and affordable.  To really put thought into different demographics and produce clothes that inspires different people in different ways.

Jenerick isn’t about finding one product that sells well and producing 1000’s of variations in one style but producing a variety, bringing that unique Jenerick concept of the brand to life.   Keeping things fresh coming and up with new ideas, is what inspires me to build a successful brand.

We want you to feel excited from the moment the order is placed, and receiving the beautifully packaged clothing wheather that is in a gift wrapped locally made box or branded bag, to unwrapping and wearing the clothes.  

Consequently, I am constantly thinking about the small details that I would want to see if I were a customer, this gives me the confidence and assurance that what you receive has been carefully thought out, and care and attention has gone into the detail to make sure every item is delivered to the quality Jenerick upholds as a brand.  Where ever possible we try and source less expensive but high quality materials from various suppliers so we can keep the costs down and quality high. It means taking care in every sample that is made before the finished item is sent to production and take care to perfect.

Welcome to Jenerick, we hope you continue this journey with us.