Meet the Founder | Jenerick – The Story Behind the Brand

A new chapter in refined country, casual and tailored style, Jenerick – a brand to build unique looks from classic country styles, launched at the London International Horse Show, In December 2025. With a full summer in 2026 packed with Shows, we can't wait to showcase new collections and our beautiful classics.

The Spirit of Jenerick

Born from a passion to bring confidence through comfortable, classic looks, our clothes are meant to inspire and allow individuality of styling.  Each piece combines traditional looks with a twist, allowing you to wear them anytime anywhere styled your way, from day to evening to out and about or lounging at home. The seasons shouldn't dictate style or trend at Jenerick it is just about creating beautiful pieces using rich quality fabrics, and superb finishes throughout the year.  Every detail thought through from zips to buttons to seams, supporting local manufacturing and ensuring quality runs through from the product to packaging to service. From the structured trench-inspired coats to the tailored looks and classic casual wear, every design embodies confidence and poise — this is the essence of Jenerick.

Meet the Founder

Join us this Summer

I am excited to really showcase our classic and new designs throught this summer, Starting with:

John Lewis - Cardiff 6th-10th MayThree Counties - 12th - 14th June

The Game Fair - 24th - 26th July

Frampton Country Show - 13th September

Blenheim Horse Trials - 17th - 20th September