Introducing Jenerick - Country Casual & Tailored inspired looks

A new chapter in refined country, casual and tailored style begins this winter. Jenerick – a brand to build unique looks from classic Jenerick country styles, we are proud to make our debut at the London International Horse Show, taking place from 18th–22nd December 2025 at Excel London. This marks not just a brand launch, but the arrival of our new vision in Country/Casual-inspired fashion.

The Spirit of Jenerick

Born from a passion to bring confidence through comfortable, classic looks, our clothes are meant to inspire and allow individuality of styling.  Each piece in our Launch Collection combines traditional looks with a twist, allowing you to wear them anytime anywhere styled your way, from day to evening to out and about or lounging at home. Our debut line features classic tailoring, using rich quality fabrics, and superb finishes with every detail thought through from zips to buttons to seams. From the structured trench-inspired coats to the tailored looks and classic casual wear, every design embodies confidence and poise — the essence of Jenerick.

Join Us at the London International Horse Show

Be the first to experience Jenerick’s Launch Collection in person. We’ll be showcasing our debut line at the London International Horse Show, Excel London, 18th–22nd December 2025. Come and meet the team behind the brand, explore our designs up close.  Pre-orders will open pre the event for early discounts — secure your favourite pieces early and be part of our founding story.

Join the Movement

Jenerick isn’t just a label — it’s a lifestyle built on confidence, elegance, ambition, and dreams.  We would love for you to follow our journey and be among the first to embrace our brand.

Save the date: 18th–22nd December 2025
Where: London International Horse Show, Excel London